SNUGBUMS CEO, Rosie, first founded SNUGBUMS in 2020. Frustrated with the basic, boring range of pet beds on offer, she was inspired to design her own range of stylish pet products, with the comfort and luxury of the furry custodians as the first priority. Armed with over a decade of design experience, and taking inspiration from influences across the UK and Europe, Rosie has created a unique range of beds, blankets, collars and leads in fun, exciting and stylish animal prints, velvets and faux fur. Every single product is extensively tested by the family dogs personally. Their attention to detail and rigorous testing ensure that only the best prototypes make it through to SNUGBUMs high quality UK manufacturer.
Rosie tells us a little more about SNUGBUMS, in her own words:
“I have always had dogs - in fact, our first family dogs, much-loved Matty and Monty, were the inspiration behind starting SNUGBUMS. It was a lifelong dream of mine to start a pet-friendly business and share my vision with other like-minded pet lovers. During the COVID-19 pandemic, my dream became a reality and SNUGBUMS was born. Starting a business from scratch is no mean feat - let alone with two small children and in the middle of a global pandemic, but hard work and determination ensured that we were able to launch successfully and all of our glamorous goodies are now available to share. I am mother to 2 gorgeous children, Orla and Reggie. My husband Sean is in the military, so we move around a lot and have a slightly dysfunctional lifestyle. My days are mostly chaotic, especially when my husband is working away, juggling children, the business and general life. Following the sad loss of our beloved Matty and Monty who crossed the rainbow bridge in 2024, we have two new additions, spaniels Pippin and Nelson, who keep us all on our toes! Owning and running my own business in an industry I am passionate about is a dream come true for me, and I am grateful everyday that I am able to do so.”
SNUGBUMS COO, Jess
Jess joined SNUGBUMS in 2023, bringing with her 12 years of experience as a management consultant in London. After welcoming three children and embracing the rhythm of military family life, she chose to channel her strategic background into a role that combined business insight with her genuine love of dogs.
Now based in Brecon with her family, Jess spends much of her time exploring the rugged beauty of the Brecon Beacons with her dog, Burghley. From rough mountain terrain to deep rivers, Burghley is a very enthusiastic product tester — ensuring SNUGBUMS leads and collars are as durable as they are beautifully made. Jess brings both precision and practicality to the team, with an unwavering focus on quality, detail and thoughtful design. From durability to design, every detail is tested in real life, and always with a touch of luxury.
SNUGBUMS Marketing Manager, Susie
Susie joined SNUGBUMS in 2024 after leaving her marketing role in London. Responsible for all things marketing, she brings a wealth of experience in brand development and communications, helping to shape the voice and presence of SNUGBUMS as it grows.
A devoted dog and cat owner, Susie understands the importance of creating products that feel considered, elegant and made to last. Her work is rooted in authenticity — celebrating the bond between people and their pets while maintaining the understated luxury that defines the brand.
As a fellow military wife and mother of two young children, Susie balances family life with creativity and resilience, bringing warmth and energy to everything she does.
Meet Our Canine Advisory Board
Pippin – Head of Product Development
At just 9 months old, Pippin takes her role exceptionally seriously. As Head of Product Development, she is relentless in her prototype testing — from durability and comfort to chew-resistance and nap suitability.
Her uncompromising standards ensure that only the very best designs make it into production. If Pippin approves, you can be confident it has passed the ultimate quality control.
Nelson – Product Development Apprentice
Currently under the watchful supervision of Pippin, Nelson is learning the ropes as Product Development Apprentice. He has a natural appreciation for the finer things in life — particularly soft fabrics and well-crafted finishes — though he occasionally requires a gentle reminder that sampling the products with his teeth is not, strictly speaking, part of the brief.
His enthusiasm, however, is unmatched.
Burghley – Head of Adventure Training
At 9 years old, Burleigh is the seasoned professional of the team. Highly experienced in the field — quite literally — he ensures every lead, collar and accessory is thoroughly tested across countryside trails, mountain paths and unpredictable terrain.
Calm, dependable and endlessly enthusiastic, Burleigh guarantees that SNUGBUMS products are built not only for comfort and style, but for real adventure.
